Multimedia Translation

Translating in the Multimedia Age

The virtual world is the new real world — January 12, 2015

The virtual world is the new real world

One of the points I’ve been insisting on, not only here but in classes, lectures and translation forums, is that for a while now audiovisual translation is not a niche within the entertainment sector. It’s actually becoming the norm and permeating all areas where translation and interpretation are involved. Not only do we use the internet to send and receive translations, the internet is increasingly the medium – often the only medium – where a given translation exists, is disseminated and used, making heavy use of audiovisual resources. Continue reading

Tapping into a new field? — November 29, 2014

Tapping into a new field?

I’ve just had the opportunity of presenting information about film subtitling and how to manage a subtitling project to a client. This client is a translation and interpretation agency that does not deal with the field of multimedia translation. Not yet, at least. They have received some requests to do so by their own clients and they didn’t want to take on tasks they are not familiar with.

So I came in to help. Continue reading

Languages & The Media — November 4, 2014

Languages & The Media

In the following three days, from November 5 – 7, 2014, the 10th Languages & The Media Conference, under the theme Smart Technologies, Smart Translations, will take place in Berlin. It will bring together some of the world’s leading researchers, language practitioners, translators, interpreters, software developers and all those who produce, market, or distribute audiovisual materials for information, entertainment or educational purposes to discuss these pressing questions.

As the flow of content increases, so does the demand for translation in the form of dubbing, subtitling, voiceover, subtitling for the deaf and audio description. Technology has come to play an important part when trying to catch up with these changes. In recent years, developments in machine translation, cloud storage, digital television and voice recognition, amongst others, have not only had wide-reaching ramifications for the media and translation sectors, but have also gone mainstream, with users across the world having easy access to sophisticated technologies and expecting instantaneous results.

Here is their excellent programme.

Some very interesting interviews and articles have been published ahead of the conference.

The Manipulation of Audiovisual Translation — September 25, 2014

The Manipulation of Audiovisual Translation

In 2012, Meta: Translators’ Journal published a volume edited by Jorge Díaz-Cintas with the topic “The Manipulation of Audiovisual Translation”, to which I contributed an article titled “Quality Standards or Censorship? Language Control Policies in Cable TV Subtitles in Brazil”.

After being available only to subscribers for two years, the volume is now publicly available. There are many different articles on dubbing, subtitling, audio description and localization in various contexts and from different approaches. Continue reading